Welcome to Latitud Fuego®, the creative brand shaped in the Canary Islands.
We are a collective of human beings creating under the sun. Palm trees and wind. Rofe and jable. This volcanic plateau called Lanzarote is an endless inspiration. We bring you local stories to be proudly worn internationally. High quality standards for low impact living. 🙂

To every surfaholic we say: ‘Do not panic, you are not alone". You may like it trifin, twinfin or single fin. You may like longboarding. Or surf-skating. Foams, softboards, mid-lengths or whatever you can ride with your feet. There is no turning back. Don’t fight against it. Don’t waste your forces. We embrace you. Ocean is your home and this will last forever.




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Latitud Fuego® Haría 🌴
Our new concept store 🏛️
Latitud Fuego® Haría 🌴 is now open.
Latitud Fuego® is a local clothing brand which offers high quality standards for low impact living. 🌞 We produce our garments in Portugal and work together with local workshops in the Canary Islands. 🌋 We use organic cotton, water-based inks and recycled materials. Our concept store is located in Haría, 'the valley of the thousand palm trees' 🌴 close to César Manrique's home-studio in Lanzarote. You will also find a selection of second hand garments from international renowned brands such as Levi's, Carhartt, Polo or Patagonia. 🌊Selected handmade accessories, leather pieces, upcycled products, ceramics and organic wine. 🍷 Our curated books include art, design, crafts, photography, cycling and local guides. All surrounded by plants. 🙂
Free shippings over 249€
Envíos gratuitos en pedidos superiores a 249€